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Search Engine Marketing (SEM)

The world of digital marketing is ever-changing. Companies are required to keep up with the latest trends and techniques to ensure their online presence is as strong as possible. This can be a difficult task for companies that don't have the resources to invest in an in-house marketing team.

What Is Search Marketing?
Everything You Need to Know to Get Started
Search marketing is an online marketing strategy that encompasses search engine optimization (SEO) and search engine marketing (SEM). It combines marketing with advertising, offering your company a 360-degree approach to promoting yourself online.

Around 80% of consumers do product and service research online.

making search marketing a must-have strategy in your company’s digital marketing plan. What are the different elements of a search marketing strategy, though, and how can they help your business?

Are you ready to learn more about search marketing?

Keep reading to get the scoop on search marketing, plus how to use search marketing in your online advertising and marketing campaigns.
If you need professional help with your search marketing strategy, contact us online or call us at 236-989-5188

Our SEO-SEM (Search Optimization) Includes:

Website Analysis with present ranking status

META TAGS Analysis and Optimization 

Comprehensive Keyword Research

KEI ( Keyword Effectiveness Index) Analysis

PageRank analysis with inner pages included.

Organic Ranking factors optimization.

Relativity for keyword as per website theme.

Onsite and Offsite optimization.

Pay-Per-Click Options

Pay-Per-Lead Options

Site Submissions to important directories.

Competition analysis and GAP analysis.

Customized reporting

Need some help with search marketing?

Search marketing offers your business a smart approach to marketing and advertising your company online. With a competitive search marketing strategy, you can capture valuable organic and paid traffic that translates to leads, sales, and revenue.

If you need help developing, launching, and managing your search marketing strategy, WebFX can help.

With a dedicated team of 450+ search marketing specialists, as well as a suite of online marketing services, our search engine marketing companyoffers everything your company needs to succeed with search marketing. Even better, we’ve helped our clients earn $3,021,182,299 in revenue in the past four years.

Are you ready for search marketing? Contact us online or call us at 1-236-989-5188 to get started today!

Why is search marketing sometimes called search engine marketing?

When reading about search marketing strategies, you’ll come across several search marketing definitions that refer to it as search engine marketing. That’s not accurate, though, as search engine marketing and search marketing focus on two different areas.

You don’t want to create mix-ups among team members or confuse decision-leaders when talking about your digital marketing plan. If you’re going to keep discussions straightforward, consider using the specific name of the strategy you’re using, like SEO.